One of the best ways to make a passive income online is to write articles on your website that are optimized for a specific search term. The search term are the phrase that you type into Google when you are interested in a specific topic.
Our work as internet marketers is to let our articles rank on the first page of Google. There are 10 spots available on the first page of Google which means that if you can land one of your articles on that page, then you will earn a significant amount of traffic from those articles.
This is where I have to introduce Search Engine Optimization or SEO in short. This is one of the most important skillsets that you will ever learn when it comes to making money online.
How does Google rank a website?
Google has a very long list of ranking metrics that they look at when determining which articles deserves to be on top. The last time I checked they had over 200 ranking metrics within their algorithm.
There are more that a million websites out there, so it is Google’s job to determine which websites rank for which terms.
Here is the thing:
Google does not care if you personally think that your content is the best and to tell you the truth, they do not care about their own opinion either. Huh! How can they not care about their own opinion?
It is actually very simple so let me explain:
The number one most important element that they do care about is the behavior and engagement of the visitors that lands on your website.
Thinks about it this way.
Google makes money through the ads that you see online and if people do not use Google, then who will click on the ads that will make Google money? Google’s number one priority is to make the visitors happy and that is it.
The biggest component that your website needs are relevant and quality content.
So what exactly does Google look for?
The list you see below are some of the most important metrics that Google looks at when determining if a specific website is good enough to rank on the first page of their search engine. Remember that the order in which I give the list will not be according to their importance.
1. How long do people stay on your website?
Imagine if someone landed on your website and bounced right off or pressed the exit button 3 seconds after they viewed your article?
Google knows exactly how long people stay on your website and if they view your article for just a couple of seconds, then that is a clear message to google that this specific article is not relevant or off high quality and thus they will rank you lower.
2. Are there any user engagement on your website?
This is something that is very important to Google because user engagement is a sign that your article is of high value. Below is a list of some of the most important types of engagements that you will find.
- Website comments. Will you leave a comment on an article if you did not find it useful or interesting? I do not think so. When someone leaves comments on your website, then it tells Google that they really like it. This is what makes Wealthy Affiliate so awesome as they have a give and take comment thread where you can leave comments on other people’s websites in exchange for comments on your website.
- Social sharing. People generally do not share rubbish on their social medial profiles. So the more people share or like your articles, the better Google will rank it.
- When other webmasters link to your website. This can also be called back linking because when another blogger finds your article or website as a whole interesting and they decide to link to it from their own website, then it can count as a vote.
3. Is your website relevant?
When your website is about pet health, then it will be very difficult for you to rank for keywords that are related to muscle building. So when you write articles on your website, then make sure that you stick to your niche.
Over time Google will know exactly what your website is about and if you try to rank for keywords outside of your niche, then it will be much harder. This is why we do not create one massive website that will target all of the niches known to mankind so stick to your niche.
4. How old is your website?
The older a website is, the better it will do in the search engines. When you start out a new blog (website), then you need to prove yourself to Goolge and this can take a while. It takes about 1 year of constantly publishing content before Google has 100% trust in your website’s ability to please your readers.
5. Does your website take long to load?
One of the most frustrating experiences I encounter when trying to read a website is the loading time of that specific webpage. Most people will bounce right off of a website when it took too long to open. The lesson that you should learn is that the faster your website load, the better you will rank.
Here is what you can do. Make sure that you have good hosting (Wealthy Affiliate’s hosting servers are always up to date and my number 1 recommendation).
Also make sure that you compress your images before uploading it to WordPress. Use Tiny PNG to compress your images.
So there you have it folks. As you can see quality and highly relevant content is the way to go when you want your websites to rank in Google. Once your websites rank, they can literally stay there for years to come which will result in passive income.